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Explained | How Facebook Makes Money?

This is the logo of Facebook.
Here you will know some information about How a Facebook company makes money from different types of sources. Here is a step-by-step guide is given on How Facebook earns money. Facebook is a big social media platform now time. So many peoples are searching these topics so we are answering their questions here below.

How Does Facebook Earns Or Makes Money?

Facebook is one of the most popular social networking platforms in the world. It has more than 2.8 billion monthly active users and generates significant revenue each year. While many people use Facebook for social interactions, few know how the platform makes money. In this article, we will explore the various ways Facebook generates revenue, its business model, and the factors that have contributed to its success.

Business Model

Facebook's business model is centered around advertising. The company offers advertisers a platform to reach a large audience of users who can be targeted based on demographics, interests, behaviors, and other factors. Facebook's advertising system is based on an auction system, where advertisers bid for ad space and the highest bidder wins.

Facebook's advertising platform is designed to be user-friendly, with easy-to-use tools and ad formats that can be customized to meet the needs of different advertisers. The platform also offers detailed analytics and reporting, which helps advertisers track the performance of their ads and optimize their campaigns.

Advertising Revenue

Advertising is the primary source of revenue for Facebook, and the company generated $101.5 billion in advertising revenue in 2020. Advertising revenue is generated through various ad formats, including:

  • News Feed Ads - These are the most common type of ads on Facebook, and they appear in a user's news feed, between organic posts from friends and pages.

  • Video Ads - These are ads that play in the news feed or within Facebook Watch, Facebook's video streaming service.

  • Stories Ads - These are full-screen vertical ads that appear in between users' Stories on Facebook and Instagram.

  • Marketplace Ads - These are ads that appear in the Facebook Marketplace, a platform where users can buy and sell items.

  • Sponsored Messages - These are ads that appear in a user's Messenger inbox and allow advertisers to send personalized messages to users.

In addition to these ad formats, Facebook also generates revenue through its Audience Network. The Audience Network is a program that allows advertisers to extend their ad campaigns beyond Facebook and onto third-party apps and websites. The Audience Network uses Facebook's targeting capabilities to deliver ads to the right people, no matter where they are on the internet.

Data Collection and Targeted Advertising

One of the reasons Facebook has been so successful in generating advertising revenue is its ability to collect and use data about its users. Facebook collects data about users' interests, behaviors, and demographics, and uses this data to target ads to specific audiences. This allows advertisers to reach users who are most likely to be interested in their products or services, which can result in higher conversion rates and ROI.

Facebook's data collection practices have come under scrutiny in recent years, particularly in the wake of the Cambridge Analytica scandal. In 2018, it was revealed that the political consulting firm had obtained data on millions of Facebook users without their consent, and had used this data to target political ads during the 2016 U.S. presidential election. Facebook has since taken steps to improve its data privacy practices, including limiting third-party access to user data and offering users more control over their data.

Virtual and Augmented Reality

Another area where Facebook is looking to generate revenue is through virtual and augmented reality (VR/AR). Facebook owns Oculus VR, a company that develops and sells VR headsets and software. The company also recently announced the launch of a new VR-based social media platform called Horizon Workrooms, which is designed to help remote teams collaborate more effectively.

While the VR/AR market is still relatively small, Facebook sees it as a significant growth opportunity. The company believes that VR/AR technology will become increasingly important in the future, particularly in areas like gaming, education, and remote work.


Facebook is also exploring opportunities in e-commerce. In May 2020, the company launched Facebook Shops,a new feature that allows businesses to create online storefronts on Facebook and Instagram. Facebook Shops enables businesses to sell products directly on the platform, making it easier for users to discover and purchase products without leaving the app.

In addition to Facebook Shops, the company has also introduced other e-commerce features, such as in-app checkout and the ability to send money through Messenger. These features are part of Facebook's broader efforts to make its platforms more than just social networking sites and turn them into all-in-one platforms that can meet users' various needs.

Challenges and Future Prospects

While Facebook has been incredibly successful in generating advertising revenue, the company faces a number of challenges that could impact its future prospects. One of the most significant challenges is the growing concern over privacy and data protection. Facebook's data collection practices have been a subject of controversy for several years, and the company has faced criticism from regulators, lawmakers, and users over how it handles user data.

Facebook has taken steps to address these concerns, but it remains to be seen whether these efforts will be enough to win back users' trust. Another challenge is the growing competition from other social networking platforms, such as TikTok and Snapchat. These platforms have gained popularity among younger users, and their innovative features and user experiences have challenged Facebook's dominance in the social media space.

Despite these challenges, Facebook has a number of opportunities for growth and innovation. The company's VR/AR efforts, for example, could unlock new revenue streams in gaming, education, and remote work. The company's focus on e-commerce could also help it diversify its revenue streams and capture a share of the growing e-commerce market.


Facebook's success is largely due to its ability to leverage user data to create highly targeted advertising campaigns. The company's advertising platform is one of the most sophisticated in the world, and its user-friendly tools and detailed analytics have made it a popular choice among advertisers. While Facebook's primary source of revenue is advertising, the company is exploring other opportunities in areas like VR/AR and e-commerce.

As Facebook continues to grow and evolve, it will face new challenges and opportunities. Privacy concerns and competition from other platforms will be among the company's biggest challenges, while its investments in new technologies and revenue streams could unlock new opportunities for growth and innovation. Ultimately, Facebook's ability to navigate these challenges and capitalize on these opportunities will determine its success in the years to come.


Q: How does Facebook make money?

A: Facebook makes money primarily through advertising. It allows businesses to create ads and target specific demographics based on users' interests, behaviors, and personal information.

Q: What other sources of revenue does Facebook have?

A: Apart from advertising, Facebook generates revenue from virtual reality headsets (Oculus), payments through Messenger and WhatsApp, and online shopping through Marketplace.

Q: How does Facebook target ads to users?

A: Facebook collects user data through their activity on the platform, including likes, comments, and searches, as well as external sources such as websites and apps that use Facebook tools. This data is then used to create targeted ads based on users' interests, behaviors, and demographics.

Q: How much does Facebook charge for advertising?

A: Facebook charges businesses based on the cost-per-click (CPC) or cost-per-impression (CPM) of their ads. The cost varies depending on factors such as targeting, competition, and budget.

Q: Does Facebook sell user data to advertisers?

A: Facebook does not sell user data directly to advertisers. Instead, it uses the data to target ads and charges businesses to access this audience.

Q: How much revenue does Facebook generate?

A: In 2020, Facebook generated a total revenue of $86 billion.

Q: How does Facebook make money from WhatsApp?

A: Facebook plans to monetize WhatsApp through its payment feature and by allowing businesses to communicate with customers through the app. It also plans to introduce ads in WhatsApp Status.

Q: Does Facebook have any other revenue streams in development?

A: Facebook is exploring new revenue streams such as augmented reality advertising, e-commerce, and digital currency. It also plans to launch a newsletter platform for writers and journalists.

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