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Explained | How Google Makes Money?

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Here you will know about How Google company earns so much money from different types of sources. Google's most of the earning source is Advertising. Most of people are confused about this How Google Makes Money. So we are putting here a detailed guide for people and explaining it simply. Google is a multinational technology company that specializes in Internet-related services and products, including search engines, online advertising, cloud computing, software, and hardware. 

How Google Makes Or Earns Money?

The company is widely recognized as one of the most valuable brands in the world, with a net worth of $1.2 trillion as of 2021. One of the key reasons for its success is its revenue-generating model, which involves various sources of income. In this article, we will explore how Google earns money and what strategies it uses to maintain its position as a market leader.

Search Advertising

One of the primary sources of revenue for Google is search advertising. This involves displaying sponsored ads alongside organic search results when a user types in a particular query on Google. Advertisers bid on specific keywords, and the highest bidder gets to display their ad on the search results page. The cost-per-click (CPC) model is used for search ads, which means that advertisers only pay when someone clicks on their ad.

Google's search advertising platform, Google Ads, is the most widely used platform in the world, with over 3.5 billion searches made on it every day. In 2020, Google generated $147 billion in revenue from search advertising, accounting for 80% of its total revenue.

Display Advertising

Google also earns money through display advertising, which involves showing ads on third-party websites and apps. These ads can be in the form of banners, videos, or text, and are targeted to specific audiences based on their interests, demographics, and browsing behavior. Google's display advertising platform, Google AdSense, allows website owners to monetize their content by displaying relevant ads on their pages.

Google generates revenue from display advertising through a cost-per-impression (CPM) or cost-per-click (CPC) model. Advertisers can choose to pay either when their ad is displayed a certain number of times (CPM) or when someone clicks on their ad (CPC). In 2020, Google's display advertising revenue was $22 billion, accounting for 12% of its total revenue.

YouTube Advertising

YouTube is one of Google's subsidiaries and is the world's largest video-sharing platform. It has over 2 billion monthly active users who watch over a billion hours of video every day. YouTube allows creators to monetize their content through various means, including ads, sponsorships, and merchandise sales. Google earns money from YouTube through advertising, where it displays ads on videos and shares a portion of the revenue with creators.

YouTube advertising revenue is included in Google's overall display advertising revenue, but it is worth noting that it is a significant source of income for the company. In 2020, YouTube's advertising revenue was $19.8 billion, accounting for 11% of Google's total revenue.

Cloud Computing

Google is also a major player in the cloud computing industry, offering a range of services such as storage, computing power, and analytics tools to businesses and individuals. The company's cloud computing platform, Google Cloud, competes with other industry giants such as Amazon Web Services (AWS) and Microsoft Azure.

Google's cloud computing revenue comes from various sources, including pay-as-you-go pricing, long-term contracts, and support services. In 2020, Google Cloud generated $13 billion in revenue, accounting for 7% of Google's total revenue.


Google also earns money from its hardware products, including smartphones, smart speakers, and laptops. The company's hardware division, Google Nest, offers a range of smart home devices such as thermostats, cameras, and doorbells.

Google's hardware revenue comes from the sale of its devices and accessories, as well as subscriptions to its services such as Google One and YouTube Premium. In 2020, Google's hardware revenue was $19 billion, accounting for 10% of its total revenue.

Other Sources of Revenue

In addition to the above-mentioned sources of revenue, Google also earns money from other services and products, such as:

  • Google Workspace: A suite of productivity and collaboration tools for businesses, including Gmail, Google Drive, and Google Docs. Google Workspace generates revenue through subscriptions.

  • Google Play: An app store for Android devices that allows users to download and purchase apps, games, and other digital content. Google Play earns revenue through app sales, in-app purchases, and subscriptions.

  • Google Shopping: A platform that allows users to search for and compare products from various retailers. Google Shopping earns revenue through advertising and commission from retailers.

  • Google Maps: A navigation and mapping service that provides real-time traffic updates, directions, and reviews of businesses. Google Maps earns revenue through advertising and partnerships with businesses.


Google's revenue-generating model is diverse and robust, with various sources of income that enable the company to maintain its position as a market leader. Search advertising is the primary source of revenue for Google, but the company also earns money from display advertising, YouTube advertising, cloud computing, hardware, and other products and services. As the digital landscape continues to evolve, Google is likely to explore new opportunities to generate revenue and remain a dominant player in the tech industry.


Q1. How does Google earn money?

A. Google earns money primarily through its advertising platform, Google Ads. Advertisers pay Google to display their ads on search results pages, YouTube videos, and other websites. Google also earns money through its cloud computing platform, Google Cloud, and various other services like Google Play, Google Drive, and Google Maps.

Q2. How much does Google earn per year?

A. In 2020, Google's revenue was $181.69 billion, with the majority of it coming from advertising. However, Google's net income was $40.3 billion.

Q3. How does Google AdSense work?

A. Google AdSense is a program that allows website owners to display ads on their site and earn money from clicks and impressions. Advertisers bid on ad space, and Google uses an algorithm to determine which ads are shown on a particular website. Advertisers pay Google for clicks or impressions, and Google shares a portion of that revenue with the website owner.

Q4. What is Google AdWords?

A. Google AdWords is now known as Google Ads. It is a platform that allows advertisers to create and display ads on various Google properties, including search results pages, YouTube videos, and partner websites. Advertisers can target specific audiences based on demographics, interests, and keywords, among other factors.

Q5. What is Google Cloud?

A. Google Cloud is a cloud computing platform that offers a range of services, including storage, networking, computing, and machine learning. Businesses and individuals can use Google Cloud to run their applications and store their data securely in the cloud. Google charges for these services based on usage.

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